On Thursday, 20 November 2025, we had the honour of becoming the official drink partner of the CzechCrunch Money Maker conference — one of the biggest business events of the year. Together with the organisers, we achieved something that would have been almost unthinkable just a few years ago: the entire conference ran completely packaging-free, without a single PET bottle.
Thanks to our LOKNI filtration stations and reusable bottles, we provided sustainable and convenient hydration for all 1,000 attendees — with maximum comfort throughout the day.
Four LOKNI filtration stations inside the Křižík Pavilion
Across the Křižík Pavilion at the Prague Exhibition Grounds, we installed four of our modern LOKNI filtration stations, offering freshly filtered still and sparkling water.
Visitors could stop by at any moment, refill their bottles with filtered water and continue enjoying the programme without interruptions.
A limited-edition LOKNI glass bottle as a gift
Every participant received a special limited-edition LOKNI glass bottle designed exclusively for this event. It served as a practical companion that could be refilled anytime at our stations.
And because it was a huge hit among attendees, we’ve decided to make it available to everyone — starting today, you can purchase it on our e-shop as well.
What did visitors say?
Feedback from attendees was overwhelmingly positive. They especially appreciated the comfort, the availability of water throughout the day, and the fact that the conference took place completely without single-use packaging.
One participant shared:
“I’d really like to highlight the activation with LOKNI. I thought it was amazing that everyone received their own bottle, could refill it anytime, and didn’t have to constantly deal with new cups. It was incredibly comfortable for us, especially when moving between sessions. And honestly, also more sustainable — there wasn’t nearly as much glass to wash. Plus the bottle has a great size, I’ll definitely keep using it.”
A zero-waste conference? Yes, it’s possible.
Money Maker 2025 showed that when modern technology meets the right mindset, even a large-scale event can be organised:
-
without PET bottles
-
without single-use drink containers
-
with minimal environmental footprint
We’re proud to have been part of an event that truly makes sense — both from a sustainability perspective and in terms of attendee comfort.
A big thank you to the CzechCrunch team for the great cooperation!
